Fukujuen was founded in 1790 Kyoto, Japan and established in 1949 with 86 million yen to produce and sell fancy Japanese green teas.
Fukujuen recognised that as time went by, there was a drastic change to the lifestyle of their customers and the type of tea that they want, and each demand becomes unique. Therefore, Fukujuen makes use of information technology and carries out market research activities to facilitate their development of various latest items to meet the growing demand for new tea products.
With the creation of new tea products based on the research on the current lifestyle with tea, you can now find Fukujuen’s subsidiary brands “Uji no Tsuyu” and “IYEMON” in the supermarket, which their products are also famous in almost 50 countries.
Matcha SEIJIN no SHIRO
Japanese tea culture was born in Kyoto.
The history of Japanese tea began when Buddhist Priest Myoe planted the seeds of green tea in the precinct of Kozanji Temple in Kyoto.
Later, as the great tea master SEN no Rikyu perfected the Way of Tea and the popular tea promoter Baisao promoted the habit of drinking tea among the public, Kyoto became prosperous as the center of the Japanese tea culture.
Matcha SEIJIN no SHIRO (Premium Uji-Matcha) is a premium powdered tea made by a grinding stone mill. It has a very rich Umami taste and less bitterness. You can enjoy not only the tea ceremony but also cooking.
Where to buy Matcha SEIJIN no SHIRO:
Fukujuen Singapore store at Takashimaya S. C. Level B2
E-shop: https://www.takashimaya.com.sg/Search?pageSize=32&pageNo=1&keyword=Fukujuen
IYEMON Uji-Matcha
“IYEMON” is a subsidiary brand of “Fukujuen”. Using Japanese tea leaves carefully selected by Master tea blender from venerable tea company “ Fukujuen ” in Kyoto, Japan.
IYEMON Uji-Matcha is rich taste powdered tea made by a grinding stone mill. Changing grinding speeds enable matcha powder mix with various ingredients easily.
Where to buy IYEMON Uji-matcha: COMING SOON
